| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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| Abstract: As increasingly information is gathered using the Internet instead visiting trade shows or other events, where face to face meetings and conversations are possible, the potential buyer stays unknown for your Sales and Marketing teams. They have no clue and no starting point, thus missing out many lead opportunities. |
| Topics:
eCRM | Web Services | |
| CRM Methology:
CRM Strategy | |
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| Author: By SAP America, Inc. |
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Doc Type: White Paper
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Format: HTML |
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| Author: By Microsoft |
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Doc Type: White Paper
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Format: HTML |
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