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Experts Corner

Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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Highlights

Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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Integrated Sales and Marketing for Consumer Products Companies

Author: By SAP America, Inc.
Doc Type: White Paper
	Format: HTML

Abstract: In this Whitepaper, explore how consumer products executives are gaining actionable market intelligence and clear visibility into all aspects of the enterprise, its suppliers, and customers to execute brand strategies efficiently at the shelf level. The key to their success is: an integrated sales and marketing approach.Read more

Industry: Retail |

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition

How Does The C2 eCitizen Solution Support And Increase Citizen Satisfaction?

Author: By C2 CRM
Doc Type: White Paper
	Format: HTML

Abstract: "The C2 eCitizen solution helps Government agencies “do more with less” in an ever increasing environment where citizens are demanding better service and more accurate information for their tax dollars. Agency management and elected officials must find ways to deliver and track the success of projects and citizen satisfaction through the use of tools and by leveraging technology. Learn how to leverage CRM for your government agency." Read more

Industry: Government |

CRM Function: CRM ROI |

CRM Methology: CRM Overviews |

CRM Defining the Value of Customer Loyalty

Author: By C2 CRM
Doc Type: White Paper
	Format: HTML

Abstract: "Before we begin our discussion ask yourself this question: What does Customer Relationship Management (CRM) mean to me and what is its value? Thousands of companies have endeavored down this same path many successful and others not. The reason may lie in the fact that CRM is sometimes viewed incorrectly and not fully understood. This paper will provide some insights to consider about the value of CRM in defining customers, increasing loyalty and increasing profits." Read more

CRM Function: CRM ROI |

CRM Methology: CRM Overviews |

Why CRM? The Business Case for Customer Relationship Management

Author: By Oracle Siebel
Doc Type: White Paper
	Format: HTML

Abstract: "Organizations are adopting CRM and related technologies because they understand that having the technology to execute a customer-centric strategy is a business imperative. Just as back-office automation became critical for competitive success in the last half of the twentieth century, the application of technology to front-office processes–sales, marketing, customer service, and partner and employee relationship management–is now an imperative for success in the new century. Organizations that understand the strategic value of CRM technology to achieve dramatic increases in revenue, productivity, and customer satisfaction will have a significant lead on their competitors who lag in the adoption of this technology. Download this whitepaper to learn more." Read more

CRM Function: CRM ROI |

CRM Methology: CRM Overviews |

Using CRM to Sell More

Author: By C2 CRM
Doc Type: White Paper
	Format: HTML

Abstract: "This document is written to address the specific issues related to CRM and Sales Professionals. When considering a CRM solution, it is critical to understand the needs of your sales team members and how they would utilize this CRM application on a daily basis. CRM software should be deployed as a supplement to the selling process, not a hurdle. All too often, CRM applications have too much depth and complexity and as a result, they are not utilized on a regular basis. You can ask any number of sales people who are currently using a CRM solution and many may tell you that they typically use about 1/3 of the features it offers. Why? Because, many of the features in some upper-tier CRM systems do not supplement the sales process. In fact, some features may INCREASE the effort of the sales person to close a sale. The remaining portions of this white paper are focused on issues that can help you avoid implementation of a CRM solution that does NOT fit your needs or the needs of your sales team." Read more

CRM Function: CRM ROI |

CRM Methology: CRM Overviews |

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