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Experts Corner

"How Can Email Marketing Help Me Keep Customers and Build Customer Relationships?"

Dan Forootan, StreamSend
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Highlights

Four Ways Social Media Impacts CRM

Social media offers four of game-changing extensions to existing CRM capabilities for the creation of truly unified customer experiences.
by Joe Stanhope
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Customer Relationship Management Systems: Three Decision Opportunities for Matching Technology with Tactics

Author: By Richard Barrington
Company: VendorGuru
Doc Type: White Paper
	Format: PDF	Size: 389 kb

Abstract: As a practical matter, managers often adapt their sales and service tactics to the capabilities or limitations of the CRM software in place. Ideally, though, sales and service tactics should be formulated on a best practices basis, with the technology then put in place around those practices. No matter what stage of development a company's CRM program is in, it faces some form of decision opportunity to implement this type of thinking. This white paper looks at three decision opportunities for CRM systems that companies face, and how to put tactics first in each case, and then match the CRM technology to those tactics.

Topics: eCRM | Business Intelligence | Supply Chain Management |

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability |

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition

Integrated Sales and Marketing for Consumer Products Companies

Author: By SAP America, Inc.
Doc Type: White Paper
	Format: HTML

Abstract: In this Whitepaper, explore how consumer products executives are gaining actionable market intelligence and clear visibility into all aspects of the enterprise, its suppliers, and customers to execute brand strategies efficiently at the shelf level. The key to their success is: an integrated sales and marketing approach.

Industry: Retail |

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition

Questions to Ask When Choosing a Customer Relationship Management Solution

Author: By VendorGuru
Doc Type: White Paper
	Format: HTML

Abstract: "Small and medium businesses (SMBs) continue to fuel demand for customer relationship management (CRM) systems, and more software firms are stepping up to offer appropriate technologies. SMBs, defined as companies with 1,000 or fewer employees, are searching for CRM solutions that will allow them to satisfy customers, control costs, and comply with various government regulations. But when choosing CRM software, it’s important to keep in mind that the needs of small and medium businesses aren’t always the same. Selecting the right customer relationship management system can help your company streamline sales management, marketing, and customer service. That can ultimately grow revenue and give managers better oversight of the business. This whitepaper provides top CRM evaluation considerations by summarizing concepts from several sources. The process of choosing a CRM solution is distilled into three steps: Evaluating Company Needs/Goals, Evaluating Internal Resources, and Evaluating Vendors. By following this three-step approach, you can expect to find a CRM solution/vendor combination that best suits your company."

CRM Function: CRM ROI |

CRM Methology: CRM Overviews |

5 Ways Large Enterprises take Advantage of CRM Solutions

Author: By VendorGuru
Doc Type: White Paper
	Format: HTML

Abstract: "CRM technology does more than streamline customer service–it offers a 360-degree outlook on your business. No organization can benefit more from this panorama view than large enterprise. Customer Relationship Management promotes synergy across all front-office functions: Marketing, Sales & Distribution, and Support. Sharing information and analysis streamlines the sales cycle from start to finish–from prospect to satisfied customer, marketing campaign to sales revenue, business data to expanded market share. The signature benefits of Customer Relationship Management for large enterprises becomes clear as a business grows, making integration and agility more challenging. Multiple locations, a dispersed workforce, autonomous departments, and scattered databases can fragment any business operation. However, if a solid CRM strategy is in place, these various functions coordinate to maximize tangible and intangible profits. "

CRM Function: CRM ROI |

CRM Methology: CRM Overviews |

How Does The C2 eCitizen Solution Support And Increase Citizen Satisfaction?

Author: By C2 CRM
Doc Type: White Paper
	Format: HTML

Abstract: "The C2 eCitizen solution helps Government agencies “do more with less” in an ever increasing environment where citizens are demanding better service and more accurate information for their tax dollars. Agency management and elected officials must find ways to deliver and track the success of projects and citizen satisfaction through the use of tools and by leveraging technology. Learn how to leverage CRM for your government agency."

Industry: Government |

CRM Function: CRM ROI |

CRM Methology: CRM Overviews |

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