| Experts Corner | Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ? David Jefferies, Marketing Director, Pitney Bowes Read more... |
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| Highlights |
Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project. by Ravi Shankar, Director of Product Marketing Read more... | | |
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| Author: By SAP America, Inc. |
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Doc Type: White Paper
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Format: HTML |
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| Author: By Oracle Siebel |
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Doc Type: White Paper
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Format: HTML |
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| Abstract: "This document is written to address the specific issues related to CRM and
Sales Professionals. When considering a CRM solution, it is critical to
understand the needs of your sales team members and how they would utilize this
CRM application on a daily basis. CRM software should be deployed as a
supplement to the selling process, not a hurdle. All too often, CRM applications
have too much depth and complexity and as a result, they are not utilized on a
regular basis. You can ask any number of sales people who are currently using a
CRM solution and many may tell you that they typically use about 1/3 of the
features it offers. Why? Because, many of the features in some upper-tier CRM
systems do not supplement the sales process. In fact, some features may INCREASE
the effort of the sales person to close a sale. The remaining portions of this
white paper are focused on issues that can help you avoid implementation of a
CRM solution that does NOT fit your needs or the needs of your sales
team."
Read more
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| Topics:
Customer Analytics | eCRM | Relationship Marketing | Knowledge Management | Partner Relationship Management | Sales Force Automation | Data Mining | eBusiness | Web Services | Email Marketing | Supply Chain Management | | | Industry:
Finance | Telco | Retail | Utilities | Government | Healthcare |
| CRM Function:
CRM ROI | |
| CRM Methology:
CRM Overviews | |
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