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CRM Automation
Author: Barton Goldenberg
Info: Barton Goldenberg shares his unparalleled practical expertise on everything from security to internationalization, helping you avoid disastrous missteps and transform the...
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Mid-Market CRM: Customer Relationship Excellence in Mid Sized Enterprises
Author: Jeremy Cox, Francis Buttle, et al
Info: This newly published book is a departure from the normal books about CRM as it is focused on an often neglected part of the CRM market that is the Medium sized companies....
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Customer Relationship Management Technology
Author: Dr. Jon Anton and Bob Vilsoet
Info: Research on the American consumer, has shown very clearly that potentially the best customer service strategy is "to offer every possible channel for the customer to help...
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Permission Marketing: Strangers into Friends into Customers
Author: Seth Godin
Info: Instead of annoying potential customers by interrupting their most coveted commodity--time--Permission Marketing offers consumers incentives to accept advertising voluntarily....
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Call Center People Management Handbook and Study Guide
Author: Brad Cleveland & Debbie Harne
Info: This handbook/study guide is part one of ICMI’s comprehensive, four-part series on call center management, which includes people management, operations management, customer...
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Customer Service Over the Phone: Techniques for Handling Customers Over the Phone
Author: Stephen Coscia
Info: Good customer service can perserve and expand any client base. This work gathers together customer service techniques and strategies from the author's years of managing a...
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Total E-Mail Marketing
Author: Dave Chaffey
Info: With a practical focus, this handbook presents a complete guide to maximizing the range and impact of e-mail marketing techniques. It analyses where e-mail marketing works...
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CRM For The Common Man
Author: Russ Lombardo
Info: The book identifies and discusses a business’ planning process, how to develop a CRM strategy for a business, and what needs to be done to ensure success of a customer relationship...
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e-Loyalty: How to Keep Customers Coming Back to Your Website
Author: Ellen Reid Smith
Info: While the explosion of e-commerce has created tremendous opportunities for starting new businesses and growing existing ones, companies are learning that keeping customers...
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Marketing ROI
Author: James Lenskold
Info: Marketing is becoming more challenging and costly with the intense competition and overall clutter in the market. Corporate marketing departments are constantly looking for...
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