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CRM For The Common Man

Author: Russ Lombardo

The book identifies and discusses a business’ planning process, how to develop a CRM strategy for a business, and what needs to be done to ensure success of a customer relationship implementation. Since most businesses on average lose 50% of their customers every 5 years, a core objective of CRM is to improve customer retention. This is a critical business issue today and CRM can help to improve this for most companies.

CRM For The Common Man serves as a business-planning tool for any company. It provides practical, real-world advice and guidance for businesses wanting to implement a strategy to help retain their customers. This book does not recommend, compare, or evaluate CRM products, nor does it discuss technical implementations. Instead, it focuses on how to plan for a CRM implementation, rather than just how to do one.

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