CRM Today - CRM Book Reviews: Mid-Market CRM: Customer Relationship Excellence in Mid Sized Enterprises

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Mid-Market CRM: Customer Relationship Excellence in Mid Sized Enterprises

Author: Jeremy Cox, Francis Buttle, et al

This newly published book is a departure from the normal books about CRM as it is focused on an often neglected part of the CRM market that is the Medium sized companies. In addition it treats CRM as an overall strategy rather than a set of point solutions.

The book is the result of capturing the learning and experience the co-authors have gained from working with many organisations around the world and across many industries plus an added ingredient of academic rigour thrown in.

It is designed to make the decision to go the CRM way that much easier for the senior management of the Mid-Market organisation and enable them to avoid many of the mistakes their bigger brethren have made along the way.

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