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CRM Automation
Author: Barton Goldenberg
 
purchase online this bookBarton Goldenberg shares his unparalleled practical expertise on everything from security to internationalization, helping you avoid disastrous missteps and transform the potential of CRM into long-lasting competitive advantage.

Identify your goals and customize a CRM strategy for your enterprise Understand the 8 key issues that will make or break your CRM initiative. Learn about the top 30 CRM software offerings. Find out what 12 crucial questions you should ask before selecting a software vendor Preview tomorrow's advances in CRM--to better position yourself and take advantage of a ever-changing environment.

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