Home   | News   | Events   | Careers   | Library   | Topics   | Members   | Vendor Directory   
What's Really CRM!
Suggest a Book
Send us your reviews and suggestions on books that you think could be of interest to our business community. We promise to consider and present them to our bookstore.
Click Here
List of Book Reviews
Would you like to have a full list of the Books published on CRM2day?
Click Here
e-Newsletters
Get the latest news and developments on key CRM industry topics delivered straight to your inbox.
• CRMzine and
• CRMnews Digest will keep you at the front line of the CRM marketplace. Register now!
Smart Marketing -Segmenting Customers for Successful Acquisition & Retention
Author: Utilizing your Customer Relationship Management (CRM) system for more successful marketing campaigns
•
 
purchase online this bookIn his new book, Russ Lombardo answers questions marketers need to know about how to produce successful, personalized marketing programs for acquiring and retaining more customers, more economically.

By segmenting customer data, using an effective leads database service, and deploying variable data marketing with digital printing techniques, marketers can increase their response rates, generate higher quality and more qualified leads, and increase sales results.

Some of the topics Russ covers in Smart Marketing include:

•

Click below to purchase online this book:





Check other CRM books offered by Amazon

or Return to our CRM books list

 



Search Now:
Corporate Members
Click here to visit the online media kit of CRM Today
 
CRM Evaluation Center: Compare CRM applications side-by-side and find the best match for your needs! To the Top  Home