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High Performance Marketing: Bringing Method to the Madness of Marketing
Author: Naras V. Eechambadi
 
purchase online this bookIn his book, Dr. Eechambadi gives marketers essential tools to drive high performance in today's "pressure-cooker" environment.

Specific chapters detail a powerful six-point framework of competencies: dynamic planning, effective process, organizational alignment, enabling technology, information assets, and appropriate measures.

Explaining how disciplined and rigorous management of each of these competencies will put an organization on the road to superior marketing performance.

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