| What is Sales Automation |
By automating your company's sales efforts, you can efficiently
forecast, track and fulfill ordersn and customer interactions;
analyse sales forecasts and competitor trends; manage sales
cycles and communicate with sales representatives both in
the office and on the road. These services, known collectively
as Sales Force Automation (SFA), use technology to reduce
administrative work and increase sales team productivity. |
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| Experts Corner |  CRM relies on trust between business and customer. Consumers are constantly asked for personal information from a wide range of organisations, but who are the industries most trusted by UK citizens to safeguard this data? And which sectors must work harder to earn this trust?
David Jefferies, Marketing Director, Pitney Bowes
Read more... |
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| Highlights |
 e-PRM: the importance of quality prospect email marketing
The email medium has for too long been viewed as a cheap and ‘easy’ way of marketing to customers. It is this attitude however, that has led to the prevalent SPAM label associated with email messaging.
by Amanda Ling, , Associate Director of Data Intelligence
Read more... | |
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Featured Company
Pivotal offers customer-driven CRM solutions and over 10 years of expertise with over 1,800 customers. Pivotal enables companies to deliver a customer experience that sets them apart. Over the years, Pivotal has helped a range of companies manage sales, marketing, and customer services processes for optimal advantage, and maximum return on investment. They’ve helped companies such as Sharp Electronics, Centrex Homes, Farm Credit Services of America and Primera Blue Cross manage their sales, marketing and customer services processes to deliver a customer experience that sets them apart.
Learn more.
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