| What is Sales Automation |
By automating your company's sales efforts, you can efficiently
forecast, track and fulfill ordersn and customer interactions;
analyse sales forecasts and competitor trends; manage sales
cycles and communicate with sales representatives both in
the office and on the road. These services, known collectively
as Sales Force Automation (SFA), use technology to reduce
administrative work and increase sales team productivity. |
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| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
Read more... |
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
Read more... | |
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Featured Company
Pivotal offers customer-driven CRM solutions and over 10 years of expertise with over 1,800 customers. Pivotal enables companies to deliver a customer experience that sets them apart. Over the years, Pivotal has helped a range of companies manage sales, marketing, and customer services processes for optimal advantage, and maximum return on investment. They’ve helped companies such as Sharp Electronics, Centrex Homes, Farm Credit Services of America and Primera Blue Cross manage their sales, marketing and customer services processes to deliver a customer experience that sets them apart.
Learn more.
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