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What is Sales Automation

By automating your company's sales efforts, you can efficiently forecast, track and fulfill ordersn and customer interactions; analyse sales forecasts and competitor trends; manage sales cycles and communicate with sales representatives both in the office and on the road. These services, known collectively as Sales Force Automation (SFA), use technology to reduce administrative work and increase sales team productivity.

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With the advent of huge spam levels, plus restrictions on email marketing from the EU, what is the effectiveness of permission email to customers and to prospects?
Andy Wood, MD, GI Insight
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Highlights
The ROI from the Socialprise
The amount of rich, unstructured data living on social Web sites continues to expand everyday due to the popularity of the Facebooks and Twitters of the world. This has the potential to offer salespeople a more updated, personalized view of leads than standard CRM applications alone can grant.
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CRM Today - Sales Force Automation (SFA)
Automating Your Sales Processes and CRM Strategies
Author: Russ Lombardo, President
Source:
Doc Type: Article
Pages: 2Format: HTML Size: 28 Kb
Abstract: There's a lot of talk about using technology to automate your sales force and to help your business strategy for managing your customer relationships, or what is commonly known as Customer Relationship Management, or CRM. No doubt, technology can help any business become more efficient and effective.
Topics: CRM Strategy | Sales Force Automation |
 
Ammunition for the Troops
Author: Simon Boundy, Marketing Manager, Vecta Software
Source:
Doc Type: Highlights
Pages: Format: HTML Size:
Abstract: You wouldn’t send a plumber out without a wrench so why expect sales professionals to sell without sales intelligence asks Simon Boundy, marketing manager at Vecta Software Corporation.
Topics: Sales Force Automation |
 
GoldMine Helps the State of New Mexico Attract New Business
Source:
Doc Type: Case Study
Pages: 2Format: PDF Size: 685 Kb
Abstract: A need for centralized customer management database was identified by executive management within EDD in 1999.
Topics: Sales Force Automation |
 
Medisys Manages Sales Pipeline Across the Enterprise
Source:
Doc Type: Case Study
Pages: 3Format: HTML Size: 38 Kb
Abstract: Medisys Health Group has grown from a regional provider of health services to the largest preventative healthcare company in Canada, delivering its solutions to corporations, government agencies and insurance companies across the country.
Topics: Sales Force Automation |
 
Intelligence Sells
Author: Julian Cook, VP Product Marketing, Vecta Software Corporation Ltd
Source:
Doc Type: Highlights
Pages: 4Format: HTML Size: 80 Kb
Abstract: CRM vendors promised ROI through sales force automation but according to Julian Cook, VP product marketing, Vecta Software Corporation Ltd, the technology does not support sales executives in the act of selling and fundamentally fails to address the business needs of manufacturing, distribution and wholesale companies.
Topics: Sales Force Automation |
 
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