| What is CR Marketing |
| Customer Relationship Marketing is a practice that encompasses
all marketing activities directed toward establishing, developing,
and maintaining successful customer relationships. The focus
of relationship marketing is on developing long-term relationships
and improving corporate performance through customer loyalty
and customer retention. |
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| Experts Corner |  "How Can Email Marketing Help Me Keep Customers and Build Customer Relationships?"
Dan Forootan, StreamSend
Read more... |
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| Highlights |
 Four Ways Social Media Impacts CRM
Social media offers four of game-changing extensions to existing CRM capabilities for the creation of truly unified customer experiences.
by Joe Stanhope
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| Abstract: Multi-channel shoppers are spending more and leaving activity trails more frequently as integrated, customer-centric marketing strategies continue to produce solid returns for companies. |
| Topics:
Relationship Marketing | |
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| Abstract: Collaborative innovation allows firms to tap into customer expertise by integrating customers into the firm's new product development process. For instance, Procter & Gamble has created the "P&G Advisors" program to collaborate with customers in developing new products. |
| Topics:
Relationship Marketing | |
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| Abstract: Customer relationship management (CRM) solutions have for a decade been delivering deep, measurable benefits to large organizations worldwide, but most small and medium-size businesses (SMBs) have yet to realize the full advantages of this powerful customer-facing technology. |
| Topics:
Relationship Marketing | |
| CRM Methology:
CRM Strategy | |
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| Abstract: It's a difficult time to be a marketing professional. The number of companies now vying for consumers' dollars is at an all-time high, as is the mind-boggling array of these companies' products and services. |
| Topics:
Relationship Marketing | |
| CRM Function:
Customer Loyalty | |
| CRM Methology:
CRM Strategy | |
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| Author: By Russ Maney, Cheryl Flink and Chris Lietz |
| Company: Seurat Company |
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Doc Type: White Paper
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| Pages: 18 |
Format: PDF |
Size: 256 kb |
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| Abstract: Consumer-Centric Marketing is a strategic imperative for all consumer products and consumer packaged goods (CPG) companies. Through this discipline, companies can create and sustain relationships with their best customers and get better returns from their marketing funds. |
| Topics:
Relationship Marketing | |
| CRM Methology:
CRM Strategy | |
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by Document Type
