| What is CR Marketing |
| Customer Relationship Marketing is a practice that encompasses
all marketing activities directed toward establishing, developing,
and maintaining successful customer relationships. The focus
of relationship marketing is on developing long-term relationships
and improving corporate performance through customer loyalty
and customer retention. |
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| Experts Corner |  Having spent the money to identify our online customers, how can we maximize that investment by knowing the best time to reach them?
David King, Fulcrum Analytics
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| Highlights |
 Q&A with Vivek Thomas, President, Maximizer Software
Vivek
Thomas joined Maximizer in
2002 and began serving as the CRM software provider's president on June
first of this year. He graciously agreed to an email interview with CRM2Day
about the current state of the CRM market and Maximizer's plans for the
future.
by
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| Abstract: Customer relationship management (CRM) solutions have for a decade been delivering deep, measurable benefits to large organizations worldwide, but most small and medium-size businesses (SMBs) have yet to realize the full advantages of this powerful customer-facing technology. |
| Topics:
Relationship Marketing | |
| CRM Methology:
CRM Strategy | |
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| Abstract: It's a difficult time to be a marketing professional. The number of companies now vying for consumers' dollars is at an all-time high, as is the mind-boggling array of these companies' products and services. |
| Topics:
Relationship Marketing | |
| CRM Function:
Customer Loyalty | |
| CRM Methology:
CRM Strategy | |
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| Author: By Russ Maney, Cheryl Flink and Chris Lietz |
| Company: Seurat Company |
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Doc Type: White Paper
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| Pages: 18 |
Format: PDF |
Size: 256 kb |
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| Abstract: Consumer-Centric Marketing is a strategic imperative for all consumer products and consumer packaged goods (CPG) companies. Through this discipline, companies can create and sustain relationships with their best customers and get better returns from their marketing funds. |
| Topics:
Relationship Marketing | |
| CRM Methology:
CRM Strategy | |
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| Abstract: Every company has gold customers – they are the life blood of their revenue stream. Gold customers represent 20% or less of the customer base, and about 80% of the revenue. |
| Topics:
Relationship Marketing | |
| CRM Function:
Customer Retention |
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| Abstract: The Internet provides streamlined, cost-effective channels for delivering products and services to customers. As a result, today's customers are progressively more Internet-savvy, and it's increasingly likely that many of them are (or will be) reaching out to you via email. |
| Topics:
Relationship Marketing | Email Marketing | |
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