| What is CR Marketing |
| Customer Relationship Marketing is a practice that encompasses
all marketing activities directed toward establishing, developing,
and maintaining successful customer relationships. The focus
of relationship marketing is on developing long-term relationships
and improving corporate performance through customer loyalty
and customer retention. |
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| Experts Corner |  Having spent the money to identify our online customers, how can we maximize that investment by knowing the best time to reach them?
David King, Fulcrum Analytics
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| Highlights |
 Q&A with Vivek Thomas, President, Maximizer Software
Vivek
Thomas joined Maximizer in
2002 and began serving as the CRM software provider's president on June
first of this year. He graciously agreed to an email interview with CRM2Day
about the current state of the CRM market and Maximizer's plans for the
future.
by
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| Marketing Corner |
| Learn more about all the new trends in the marketing industry. Improve your organization's long-term profitability through customer loyalty and customer retention. Marketing Corner covers mainly search engine and email marketing, database marketing, relationship marketing, brand and direct marketing issues. |
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| Author: By Richard Barrington |
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Doc Type: White Paper
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Format: PDF |
Size: 378 kb |
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| Abstract: Although CRM systems are too new to have been thoroughly tested during an economic downturn, there is reason to believe that they could substantially help a company during such periods. The natural reflex may be to cut expenditures during a slowing economy, but investments such as CRM software can prove crucial to surviving economic setbacks.
In this white paper, learn how CRM systems can be used to implement business strategies geared to doing well in a tight economy. These strategies include addressing the bottom line from both a revenue and expense perspective by increasing market penetration and improving return on investment. |
| Topics:
Relationship Marketing | Business Intelligence | | | Industry:
Finance | Retail | Utilities | Government | Healthcare |
| CRM Function:
CRM ROI | Customer Loyalty | |
| CRM Methology:
CRM Strategy | CRM Overviews | |
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| Author: By Pivotal |
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Doc Type: White Paper
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Format: PDF |
Size: 156 kb |
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| Abstract: The meltdown of the sub-prime mortgage industry hit the housing and financial markets hard, but its ripple effects, combined with general economic uncertainty, have resulted in a slowdown being felt across industries and around the world.
But even in a time of uncertainty and contraction, smart companies can find opportunity and growth. The secret lies in the invaluable assets your company already has: your customers.
In this whitepaper from Pivotal, read how your organization can use customer-centric strategies and CRM tools to do more with less, not only surviving, but thriving, in a time of economic uncertainty. |
| Topics:
Customer Analytics | Relationship Marketing | Customer Service | Web Services | | | Industry:
Finance | Telco | Retail | Utilities | Government | Healthcare |
| CRM Methology:
CRM Strategy | CRM Overviews | |
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| Author: By Maximizer |
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Doc Type: White Paper
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Format: PDF |
Size: 245 kb |
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| Abstract: Companies with field or mobile staff need to take mobility seriously and integrate it into their corporate and IT infrastructure. In today’s mobile world, savvy companies value the significant advantage adopting a mobile strategy provides to its employees and its bottom line.
If your organization does not have a mobile strategy, employees who have grown up with cell phones and mobile devices will demand one -- or move on to companies that support mobile technology.
In this whitepaper from Maximizer, learn how a carefully considered mobile CRM strategy can help your company move to the head of the pack in business productivity, and employee and customer satisfaction. |
| Topics:
eCRM | Relationship Marketing | Knowledge Management | Business Intelligence | eBusiness | Web Services | Content Management | | Industry:
Finance | Telco | Retail | Utilities | Government | Healthcare |
| CRM Function:
CRM ROI | |
| CRM Methology:
CRM Strategy | CRM Implementation | |
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| Author: By Maximizer |
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Doc Type: White Paper
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Format: PDF |
Size: 204 kb |
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