| What is PRM |
| Partner Relationship Management (PRM) is a business strategy
for developing and improving relations between companies and
their suppliers-channel partners. There are many CRM providers
that have incorporated PRM features in their software applications.
PRM can be also considered a component of customer relationship
management (CRM) that serves the relationships of channel partnerships. |
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| Highlights |
 Digital Inserts for Online Transpromo
The employment of transactional documents such as bills and statements as an advertising medium is already a tentative reality. Such advertising – christened with the recently coined jargon word of ‘transpromo’ – is yet quite rare in the UK, with major brands proving slow to capitalise on the digital print technology that enable them to utilise this white space opportunity.
by Damian Coverdale, Media Sales Director
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Featured Company
Pivotal offers customer-driven CRM solutions and over 10 years of expertise with over 1,800 customers. Pivotal enables companies to deliver a customer experience that sets them apart. Over the years, Pivotal has helped a range of companies manage sales, marketing, and customer services processes for optimal advantage, and maximum return on investment. They’ve helped companies such as Sharp Electronics, Centrex Homes, Farm Credit Services of America and Primera Blue Cross manage their sales, marketing and customer services processes to deliver a customer experience that sets them apart.
Learn more.
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| Author: By NetSuite |
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| Author: By VendorGuru |
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| Author: By SAP America, Inc. |
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