Editorial: How a Relational Database Helps Marketers
by Arthur Middleton Hughes
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 To do database marketing properly, you want to collect
data on your customers, and use that data to measure their lifetime
value and to communicate with them. The messages can be personalized
because you have stored information properly so that the database
can enable you to have meaningful dialog with hundreds of thousands
of customers, just as the old time corner grocers had with their
individual customers.
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 Why CRM can be a competitive advantage?
According to Michael Porter(1985), competitive advantage can only
be achieved through cost leadership, quality enhancement and innovation
strategies. Does CRM belongs to any one of them?
Read the answer by Thomas J. R. Emmerich, SAS
Institute EMEA |
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 Online
shopping is getting increasingly common. Lots of articles are less
expensive in the online stores and there are easy ways to compare
prices of merchandise over the net. However, customers still prefer
to spend a significant amount of their money via traditional channels
such as “offline stores”.
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SAP AG announced that Intermec Technologies Corporation has selected
mySAP CRM to provide its sales force with a single point of access
for customer interaction data.
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The operator-led Billing Systems 2003 conference
provides the perfect opportunity for delegates to benchmark and
improve their current billing practices, and to gain a clear and
proactive insight.
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Call Centers
Billing & Acc. Mgmt
E-mail Marketing
Business Intelligence
Data Mining
Relat. Marketing
Knowledge Mgmt
Sales Automation
CRM Strategy
ERM
eBusiness
Partner Relat. Mgmt
ERP
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