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Editorial
Maximize the Value of Your Email Channel
There are basic steps you can take to ensure that your customers know when their questions will be answered.


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Highlights
Q&A with Vivek Thomas, President, Maximizer Software
Vivek Thomas joined Maximizer in 2002 and began serving as the CRM software provider's president on June first of this year. He graciously agreed to an email interview with CRM2Day about the current state of the CRM market and Maximizer's plans for the future.
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What's New?

Genesys Telecommunications Laboratories, an Alcatel-Lucent company, released new UK research today that highlights a disconnect between the metrics monitored in the contact centre and the information required by the business at large.

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Lead tracking/management
Marking campaign tracking and reporting
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