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Using BusinessObjects Enterprise 6, both in-house and field sales representatives access the company’s intranet to keep track of customer orders from start to finish, as well as total sales for individual accounts. The information is pulled from a Microsoft SQL Server data warehouse, and then made available to sales managers via BusinessObjects Enterprise 6. This helps the sales organization to obtain a more accurate track of customer orders, and ultimately leads to improved customer service and sales.

In addition, the marketing department can do promotion analysis to learn how specific promotions are affecting sales. This helps Bigelow Tea determine which promotions are the most effective, and whether they should be used again in the future, or how well geographically based promotions work in different regions during different times of year. For example, a hot-tea promotion may be more profitable in the cold winter months in the East, while ice tea sells better in the summer and will benefit from a promotional campaign in the West. The finance department also benefits from promotional analysis for an immediate pulse on the financial impact and expected revenue resulting from targeted campaigns.

BusinessObjects Enterprise 6 is also deployed in the customer service department to monitor timeliness of deliveries, and executives will use Business Objects solutions to monitor large account orders more precisely. Andrews Consulting, a long-standing Business Objects partner, worked with The Bigelow Tea Company and Business Objects to implement this solution and insure its success.

“The benefit of using Business Objects is tremendous. Previously, it would take two weeks to find answers to important business questions, but now it only takes a few minutes,” said Melanie Dower, project leader at The Bigelow Tea Company. “Business Objects is also very easy to use, and reports can be modified quickly. This is a terrific advantage to our employees, and is a powerful tool for helping us meet our company’s performance objectives.”

“With BusinessObjects Enterprise 6, Bigelow Tea is able to grow revenue and maximize profitability by monitoring the metrics that matter,” said John Olsen, president and COO of Business Objects. “I would say that like our thousands of other customers, Business Objects has made sure that Bigelow Tea is steeped in business intelligence.”