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Grange Insurance Deploys MicroStrategy Business Intelligence Platform
MicroStrategy Incorporated announced that Grange Insurance is using the MicroStrategy Business Intelligence Platform as its enterprise-wide standard to provide more than 300 associates Web access to product sales, transaction and customer interaction data.
After reviewing many business intelligence tools, we selected MicroStrategy. We felt it was best equipped to handle the complex analysis of 10 years worth of information from all of our casualty, life and bank businesses needed by our organization, said Tony Simpkins, Project Lead at Grange Insurance.
Previously, there was no easy way to connect our disparate sources.
After reviewing many business intelligence tools, we selected MicroStrategy. We felt it was best equipped to handle the complex analysis of 10 years worth of information from all of our casualty, life and bank businesses needed by our organization, said Tony Simpkins, Project Lead at Grange Insurance.
Previously, there was no easy way to connect our disparate sources.
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In some cases, we relied on a manual process to combine and evaluate our diverse product lines, added Michael Fergang, Assistant Vice President. MicroStrategy allowed us to build a more conformed application that enables us to analyze individual business items in the context of all other business elements, including geography, profitability and workload. Now that we have a more complete picture of our business, we are able to make more effective decisions that positively affect our bottom line.
Approximately 300 Grange Insurance associates, including internal marketing, pricing and customer management personnel, use MicroStrategy to analyze over a half terabyte of data to identify areas of improvement in product design, customer management, and to recognize cross- and up-sell opportunities.
These users are able to increase the profitability of each product, region or agent.
Grange selected MicroStrategy for the platform’s reporting flexibility, its ability to scale to large amounts of data and its ability to deploy applications via the Web.
Approximately 300 Grange Insurance associates, including internal marketing, pricing and customer management personnel, use MicroStrategy to analyze over a half terabyte of data to identify areas of improvement in product design, customer management, and to recognize cross- and up-sell opportunities.
These users are able to increase the profitability of each product, region or agent.
Grange selected MicroStrategy for the platform’s reporting flexibility, its ability to scale to large amounts of data and its ability to deploy applications via the Web.
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