Home   | News   | Events   | Careers   | Library   | Topics   | Members   | Vendor Directory   
E.Piphany Advances Relationship with IBM by Delivering Open-Standards CRM

E.Piphany Advances Relationship with IBM by Delivering Open-Standards CRM

E.piphany, Inc. announced that E.piphany has integrated the industry's premier J2EE application server, IBM WebSphere, into the E.piphany E.6 component-based platform.

The integration combines the industry's first J2EE-based CRM suite, featuring integrated sales, marketing, service and analytic capabilities, with the industry's leading J2EE application server.

The result is a single-source, J2EE-based CRM solution ideally suited for businesses standardizing their IT environments on component-based architectures.

A Buyer's Guide to CRM Functionality

whitepaper
Answer a few questions to download a FREE whitepaper now.
What features are you looking for in a CRM Solution?
Lead tracking/management     Marking campaign tracking and reporting
Contract tracking/management Call center tracking and reporting
Sales pipeline forecasting/analysis
How many employees will work with this system? 
When do you need to have a CRM solution in place?


"Our corporate IT strategy is based on J2EE technologies because of the greater flexibility and interoperability inherent to this proven set of standards," said John O'Donovan, 1st vice president of the e-business partnership at Mutual of Omaha. "We make purchasing decisions based on vendors who share our technology vision. Our recent selection of the E.piphany E.6 software system running on IBM WebSphere will help us achieve superior scalability and flexibility with existing systems."

This most recent announcement is a major milestone for the E.piphany-IBM relationship, which was expanded in July 2002.

In addition to integrating IBM WebSphere into the E.piphany E.6 software solution and offering it as an integrated option to customers, E.piphany is furthering its commitment to component-based CRM by optimizing the E.piphany E.6 software suite for IBM's entire e-business infrastructure.

"CRM solution buyers are demanding architectures and technologies that are based on open standards," said Liz Shahnam Roche, vice president, CRM Infusion, META Group. "As the CRM industry moves away from proprietary solutions, buyers will benefit from better data and process sharing across systems, as well as flexible applications that are easier to implement and maintain. Technology vendors that offer seamless integration with commercially available J2EE Application Servers -- in lieu of their own proprietary application servers -- will enable users to achieve this goal."

Traditional CRM applications have required customers to make heavy investments in monolithic application packages.

By contrast, applications with a component-based design, like the E.piphany E.6 software suite, can be implemented as building blocks, so customers can purchase and deploy functionality incrementally rather than as one large, risky project.

A component-based architecture should be a critical design requirement for any enterprise software moving forward.

Applications built on these architectures are written as modular groups of components capable of communicating to other components, applications or external functionality via web services.

"We are pleased that E.piphany has selected IBM WebSphere software as a foundation for their E.piphany E.6 solution," stated Bill Reedy, vice president of WebSphere business development. "IBM WebSphere provides the scalable and reliable foundation for the E.piphany E.6 software suite to provide a high-performance CRM solution."

"Our relationship with IBM continues to demonstrate the support of open standards and the recognition of web services as a vital strategy for large enterprises," said Phil Fernandez, executive vice president of products and marketing at E.piphany. "By integrating the E.piphany E.6 software solution with the industry's leading application server, we are able to give customers a single-source solution offering deployment flexibility and functional extensibility via J2EE standards and web services. Unlike legacy CRM providers who have created proprietary application networks to link in existing technologies that compound maintenance and support issues resulting in higher ownership costs, today's news helps us extend our leadership in open-standards CRM while our competitors are left to struggle with architectural re-design issues around how to move to a component architecture."

The E.piphany E.6 CRM suite with IBM WebSphere as an application server deployment option provides a fully integrated and certified one-vendor solution that delivers a true J2EE, standards-based architecture.

The E.piphany E.6 software system integrated with IBM WebSphere is available immediately.
Other Latest News of this Category: