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Travelex Chooses salesforce.com for CRM
Travelex has standardised global operations on salesforce.com’s online CRM solution.
It has already realised cost savings of over $300,000 in its Corporate Foreign Exchange Division, and improved sales force efficiencies and closing ratios.
Travelex was dissatisfied with the incumbent software from Siebel Systems.
Siebel also estimated upgrade costs at $400,000, plus database administration and implementation expenses.
Consequently, Travelex decided to re-evaluate its CRM technology.
It wanted a solution that would lower its total cost of ownership, improve ease-of-use, and increase end-user adoption.
Travelex selected salesforce.com’s online utility model over software packages from Siebel and Goldmine.
It has already realised cost savings of over $300,000 in its Corporate Foreign Exchange Division, and improved sales force efficiencies and closing ratios.
Travelex was dissatisfied with the incumbent software from Siebel Systems.
Siebel also estimated upgrade costs at $400,000, plus database administration and implementation expenses.
Consequently, Travelex decided to re-evaluate its CRM technology.
It wanted a solution that would lower its total cost of ownership, improve ease-of-use, and increase end-user adoption.
Travelex selected salesforce.com’s online utility model over software packages from Siebel and Goldmine.
Now Travelex easily supports its distributed global operations without requiring additional IT resources.
"Salesforce.com’s online model solves implementation and synchronisation pain without burdening our IT department," said Mike DeSimone, director of business solutions at Travelex in North America. "Travelex is regionally managed but globally co-ordinated, which makes it easy to get buried in the massive project of trying to implement CRM on a global scale. Salesforce.com went out and picked the best business problem to solve by being an ASP solution; CRM software just doesn’t work in comparison."
Following its March 2001 acquisition of Thomas Cook Global & Financial Services, Travelex inherited a costly and IT-intensive Siebel Systems implementation.
Various factors, including complexity, focus and the departure of project personnel, made the system difficult to use and maintain.
The Corporate Foreign Exchange Division elected to deploy salesforce.com’s cost-effective, online CRM solution to get a complete view of the customer.
Travelex decided to make salesforce.com its global standard and integrated the application in-house to provide a comprehensive view of client information and data warehouse statistics.
The management team analyses customer trends and attrition through the same intuitive interface.
"CRM software vendors typically downplay the soft costs and IT obstacles involved in implementation projects," said Marc Benioff, chairman and CEO of salesforce.com. "So companies purchase systems in good faith, and are left hanging years down the line. Salesforce.com delivers immediately, online, without any hidden expenses or IT complications."
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