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Infonet Captures the Frost & Sullivan Market Engineering Award for Marketing
Infonet Services Corporation has been awarded the Frost & Sullivan Market Engineering Award for Marketing Strategy.
Infonet was chosen for this award based on its demonstration of excellence in marketing strategy design and implementation within the European IP VPN market.
Overall, the findings of Frost & Sullivan's "European IP VPN Services Report" indicate that through efficient use of its marketing budget and successful marketing campaigns, Infonet has displayed a shrewd business sense and superior market intelligence.
This strategy has also positively impacted Infonet's marketplace image and market share.
Infonet was chosen for this award based on its demonstration of excellence in marketing strategy design and implementation within the European IP VPN market.
Overall, the findings of Frost & Sullivan's "European IP VPN Services Report" indicate that through efficient use of its marketing budget and successful marketing campaigns, Infonet has displayed a shrewd business sense and superior market intelligence.
This strategy has also positively impacted Infonet's marketplace image and market share.
"The predominant focus for choosing a recipient of this award is the evaluation of how closely a company's marketing strategy correlates with the corporate objectives and strategy," said Niamh Spillane, Analyst, Frost & Sullivan. "Infonet has pledged to 'provide innovative and comprehensive global communications solutions to multinationals', and Frost & Sullivan believes that Infonet has achieved this aim through its leading marketing strategy."
According to Frost & Sullivan, Infonet distinguished itself from the competition based upon:
- Its focus on providing a 'client-perceived level of service' by assessing each client's network requirements and providing a customized solution rather than cookie-cutter technologies
- The ability to consistently offer new value-added services to customers and upgrade its own core infrastructure
- Flexible pricing strategies that are adaptive to end-users requirements
- Use of direct and indirect distribution, maximizing the benefit of partnerships with other service providers
- Billing that is concise and easy to manage
Infonet was recently named "Best Carrier - EMEA" at the 2002 World Communication Awards and has earned its fourth consecutive "Best in Class" honor from Telemark Consulting.
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