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SAS awarded 2002 Product of the Year
SAS, announced that Technology Marketing Corporation’s (TMC) Customer Interaction Solutions magazine, named SAS Marketing Automation, Release 2.2, as a Product of the Year for 2002.
According to Customer Inter@ction Solutions group editor-in-chief, Rich Tehrani, SAS Marketing Automation was selected because it demonstrates true innovation, which is the hallmark of Product of the Year winners.
The Product of the Year award is meant not only to honor the outstanding teams who developed and manufactured the products on our winning list, but also to educate our readers on the vast array of offerings in this market, noted Tehrani.
According to Customer Inter@ction Solutions group editor-in-chief, Rich Tehrani, SAS Marketing Automation was selected because it demonstrates true innovation, which is the hallmark of Product of the Year winners.
The Product of the Year award is meant not only to honor the outstanding teams who developed and manufactured the products on our winning list, but also to educate our readers on the vast array of offerings in this market, noted Tehrani.
Choosing winners was a difficult process, and the editorial team spent many hours studying the applications we received from vendors, as well as looking through materials we collected on our own over the past year. SAS Marketing Automation is a clear leader in the CRM sector, and we’re proud to recognize SAS’ hard work and innovation with this award.
Successful campaign management requires more than automating the process itself, said Nelle Schantz, SAS’ CRM global strategist and program manager. Marketers must also have access to customer data across all lines of business and customer touch points as well as the capability to analyze that data and turn it into knowledge that will enable them to better target their offers. We’re pleased the editors of Customer Interaction Solutions recognize this key distinction, as well as SAS’ leading role in providing marketers with a solution that incorporates these critical capabilities.
Successful campaign management requires more than automating the process itself, said Nelle Schantz, SAS’ CRM global strategist and program manager. Marketers must also have access to customer data across all lines of business and customer touch points as well as the capability to analyze that data and turn it into knowledge that will enable them to better target their offers. We’re pleased the editors of Customer Interaction Solutions recognize this key distinction, as well as SAS’ leading role in providing marketers with a solution that incorporates these critical capabilities.
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