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New DataDelta(TM) Tool Analyzes CDI Business Rule Butterfly-Effects
DataDelta launched a new, patent-pending tool for analyzing Business Rule Butterfly-Effects - the key to effective Customer Data Integration (CDI) for building accurate "Single Customer Views."
"Billions of dollars are being invested in CDI systems from vendors such as Acxiom, Trillium, Ascential, SAS/DataFlux, SeeBeyond and others," said Ed Allburn, DataDelta founder. "When users attempt to improve accuracy by adjusting these business rules, even small changes can cause amazingly complex 'Business Rule Butterfly-Effects'."
"Users become frustrated because they can't see the overall impact of business rule changes on the entire data warehouse, and the results users can see on isolated samples appear conflicting or worse, misleadingly fine. It's like trying to solve Rubik's Cube while only seeing one side."
DataDelta works like an auto shop's diagnostic computer that tunes-up car engines, but instead tunes-up complex CDI engines to maximize the match accuracy of merge/purge, de-duping, householding and single customer views. DataDelta does not compete with CDI vendors because it enhances, not replaces, their products as well as companies' own custom, in-house matching technology. Because it is vendor-neutral, DataDelta can also be used to scientifically evaluate competing vendors and service bureaus to see their previously hidden true strengths & weaknesses, including international Unicode & non-English data.
"Billions of dollars are being invested in CDI systems from vendors such as Acxiom, Trillium, Ascential, SAS/DataFlux, SeeBeyond and others," said Ed Allburn, DataDelta founder. "When users attempt to improve accuracy by adjusting these business rules, even small changes can cause amazingly complex 'Business Rule Butterfly-Effects'."
"Users become frustrated because they can't see the overall impact of business rule changes on the entire data warehouse, and the results users can see on isolated samples appear conflicting or worse, misleadingly fine. It's like trying to solve Rubik's Cube while only seeing one side."
DataDelta works like an auto shop's diagnostic computer that tunes-up car engines, but instead tunes-up complex CDI engines to maximize the match accuracy of merge/purge, de-duping, householding and single customer views. DataDelta does not compete with CDI vendors because it enhances, not replaces, their products as well as companies' own custom, in-house matching technology. Because it is vendor-neutral, DataDelta can also be used to scientifically evaluate competing vendors and service bureaus to see their previously hidden true strengths & weaknesses, including international Unicode & non-English data.
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