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US Online Advertising Spending Set to Grow
eMarketer forecasts US online advertising spending will edge up to $6.3 billion in 2003, rising 4.8% versus 2002.
In its new Advertising Spending report, eMarketer says 2003 will post the first year-over-year increase since the dot-com heyday of 2000. Spending will continue to rise through 2006.
"This is the year of the turnaround," says eMarketer Senior Analyst David Hallerman.
US online ad spending will account for 2.5% of total media spending in 2003.
While this percentage is unchanged from 2002, it will rise to 2.8% in 2006.
"The signs all point to the industry enjoying a period of stable and sustained growth for the near future. The past few years have provided advertisers with crucial research and tangible proof that interactive advertisements
In its new Advertising Spending report, eMarketer says 2003 will post the first year-over-year increase since the dot-com heyday of 2000. Spending will continue to rise through 2006.
"This is the year of the turnaround," says eMarketer Senior Analyst David Hallerman.
US online ad spending will account for 2.5% of total media spending in 2003.
While this percentage is unchanged from 2002, it will rise to 2.8% in 2006.
"The signs all point to the industry enjoying a period of stable and sustained growth for the near future. The past few years have provided advertisers with crucial research and tangible proof that interactive advertisements
are effective at achieving a range of marketing objectives, and advertisers are confident they will continue to see results," says Greg Stuart, Interactive Advertising Bureau President and CEO.
eMarketer also forecasts total US advertising spending will reach $248 billion this year, a 4.9% rise from last year's $237 billion.
Other researchers put the 2003 increase at between 1.5% and 6.0%. eMarketer's predictions are relatively conservative, reflecting cautious optimism for an economy that is taking its time to fully rebound.
Key findings from eMarketer's Advertising Spending report, which covers online and offline spending forecasts in the US and globally, with the latest data on cross-media integration, include:
eMarketer also forecasts total US advertising spending will reach $248 billion this year, a 4.9% rise from last year's $237 billion.
Other researchers put the 2003 increase at between 1.5% and 6.0%. eMarketer's predictions are relatively conservative, reflecting cautious optimism for an economy that is taking its time to fully rebound.
Key findings from eMarketer's Advertising Spending report, which covers online and offline spending forecasts in the US and globally, with the latest data on cross-media integration, include:
- Comparative estimates for US online advertising spending in 2003 range from $4.1 billion (Myers Report) to $9.2 billion (GartnerG2); 7 of 13 researchers predict 2003 online ad sales will be $6.3 billion or higher
- US online advertising spending per online user is $39 in 2003; this will rise to $46 in 2006 (eMarketer)
In 2003, MSN will top AOL for the first time in online ad revenues, with MSN bringing in $894 million compared to AOL's $800 million (Goldman Sachs) - Worldwide online ad spending for 2003 include $10.5 billion (PricewaterhouseCoopers) and $11.5 billion (GartnerG2)
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