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Onyx Software Strengthens Executive Leadership Team in Asia

Onyx Software Strengthens Executive Leadership Team in Asia

Onyx Software Corp., announced it has appointed Andie Rees vice president of its Asia operations. In this role, Rees will spearhead efforts across Asia, an increasingly strategic market for the company. Rees will be based at Onyx's Asian headquarters in Singapore.

Rees' responsibilities include growing Onyx's direct operations in Singapore, Malaysia and Hong Kong; forming and managing strategic alliances and relationships throughout the region; and identifying emerging markets and opportunities. He will report to Brent Frei, CEO and co-founder of Onyx Software.

Rees' 23-year career includes more than 11 years in the customer relationship management (CRM) and call center industries, the last four of which were spent in the Asia Pacific region.
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Before joining Onyx, Rees was vice president, Asia Pacific, for Aspect Communications Corp. in Singapore, where he was responsible for establishing and building Aspect's Asia Pacific operations. He played a critical role in building and maintaining Aspect's customer base in Asia from zero to more than 250 companies.

Under Rees' leadership the business unit was extremely profitable, despite the economic downturn during which the organization was started.

Before his Asia Pacific assignment, Rees spent seven years with Aspect's U.K. operation, where he held a number of sales and marketing positions, culminating with the role of director of sales and business development.
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