White Papers      Webinars  Search

Register for our newsletter:

Based on the completion of the acquisition, Options Media clients will have the ability to cross-sell and up-sell to their existing customers with one of the industry’s most advanced ESP or Email Service Provider platforms creating a basis for strong revenue growth throughout the remainder of 2008 and into 2009. Customers will now be able to access both opt in email campaigns, allowing for demographic profiling of their list and helping to increase their ROI. 1Touch Marketing is both Net Income and Cash Flow positive and the acquisition will be immediately accretive.

1Touch Marketing is a leading provider of multi-channel marketing services, including opt-in email, web-based lead generation, the booming channel of SMS cell phone mobile direct marketing and postal campaigns. The 1Touch Marketing proprietary database offers email marketing targets for approximately 142-million opted in consumer names and 19-million opted in business names.

“In a short span of time, Options Media has become a premier email list management and email service providers, experiencing rapid top line growth and customer acquisition rates,” commented CEO Scott Frohman, “With the acquisition of 1Touch Marketing, we believe our services now run the gamut of possible requests from any customer and we now have an innovative email service provider with SMS capabilities. SMS is the next high growth area in marketing services, and 1Touch has been an expert in this field since inception. Management of Options Media is pleased to welcome 1Touch Marketing into our Company.”

In addition, the Board of Directors has appointed Mr. Steven Stowell as the Chief Financial Officer, as of September 18th and begins his official duties with the Company on October 1st. Mr. Stowell joins Options Media from Come & Stay, Inc., an international direct marketing and data services business with operations in 13 countries. He served as Vice President of Finance of an email service provider, Equifax Direct Marketing Services, which provides information and marketing services to businesses and consumers. Equifax Direct Marketing Services was formally known as Naviant until it was sold for $135 million. Mr. Stowell served an integral role in this transaction. Previously, Mr. Stowell spent over 15 years at Unisys Corporation in various senior management positions. After Unisys, Mr. Stowell served as a Vice President and Treasurer of Buenos Aires Embotelladora, S.A. (BAESA) a Pepsi Co. international venture. Following BAESA he moved on to Director of Finance, International Operations of Office Depot.

Upon the closing of the acquisition, Mr. Dan Lansman and Mr. Anthony Bumbaca joined Options Media as President and Senior Vice President, respectively. Mr. Lansman and Mr. Bumbaca founded 1Touch Marketing five years ago and have been vital to 1Touch Marketing’s success both in sales growth and aggressive customer acquisition. Both executives provide Options Media with tremendous industry knowledge and will be instrumental in helping to grow the entire business. Options Media has hired Mr. Brandon Rosen to be the Vice President of Sales and Marketing for 1Touch. In this capacity Mr. Rosen will be instrumental in providing lead generations and new business opportunities for 1Touch. Mr. Rosen has been in the Internet marketing business for the last six years. He was the owner of Paradise Coast Media, which merged with 1Touch Marketing July 1, 2008.

“The new hires at Options Media will be the keys to our continued success and growth,” stated Mr. Frohman. “We believe this new management team is among the most experienced and knowledgeable teams in the industry with many years of success in building businesses within our industry. Mr. Stowell provides us with an accomplished CFO, who has assisted several public companies in completing mergers and acquisitions, and he will be instrumental in helping us better manage our overall financial performance, which we believe will lead to higher margins. By adding these key executives with strong industry experience we are now poised to continue strong revenue growth over the next 12-18 months.”

Coinciding with the above events, Options Media successfully raised an additional $2 million in equity capital to strengthen its balance sheet and close the acquisition. The Company received the funding from accredited investors and long term focused institutions