Unica Strengthens Mid-Market Growth with Partner-Driven On-Premise Solutions

Unica’s mid-market solutions are targeted to the relationship marketer, the internet marketer and the marketing operations professional. Companies can gain control of campaign management and visual analytics, and expand into event-based, and predictive marketing, as well as interactive marketing from the same base solution with little effort. Whether a company needs to convert and nurture web visitors to prioritized leads, align personalized email with web offers, target customers based on long-term behavior and life-changes, coordinate off and on-line outreach and tie real-time inbound activity to drive the ongoing customer conversation, or simply to understand customer behavior, Unica’s visual and easy-to-use interface, coupled with its ecosystem of VARs, is ideal for the mid-market buyer.

As part of this enhanced mid-market program, Unica will define, tailor and execute joint go-to-market strategies for these VARs looking to bring Unica solutions to mid-market organizations. Additionally, Unica will offer right-sized marketing resource management options for both partners and mid-market buyers.

“Quaero has taken its expertise and experience helping enterprise organizations accelerate their marketing performance and has extended it into the mid-market. We believe our approach will be an ideal match for Unica’s mid-market program,” said Joe Kelly, senior vice president, marketing automation, Quaero. “This partnership will leverage the domain experience of industry experts, results-oriented marketers and Unica-experienced VARs to best serve the mid-market, which is a key growth area for both organizations. We believe Unica’s solutions complement our results-oriented services focus.”

“Unica has long been considered a leading provider of enterprise marketing management solutions,” said Fred Chapman, director of alliance relationships at Unica. “We offer the right engagement choice, the right deployment model, and the right pricing for mid-market organizations. As a result, these buyers are increasingly turning to Unica due to our results-oriented and easy-to-use solutions, experienced partner ecosystem, and strong mid-market solutions proposition.”

Unica has extended its reach into the on-premise mid-market segment through the following VARs: AmberLeaf, Argos, Client Spectrum, March Second, The Modeling Agency, PinPoint Systems, Pluris, Thompson Hill Marketing Group, Quaero and RiverPoint Group.