Riverbed Selects ForeSee Results to Measure Online Customer Satisfaction
ForeSee Results announced today that it was selected by Riverbed Technology, the technology and market leader in wide-area data services (WDS), to collect “voice of customer” feedback and measure customer satisfaction with
www.riverbed.com.
“We’re looking forward to maximizing the value of our website for lead generation,” said Van Diamandakis, Riverbed’s vice president of corporate marketing. “By selecting ForeSee Results we hope to determine which website enhancements and improvements will make our customers more likely to engage with us, return to the site, and purchase our WDS solutions.
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ForeSee Results applies the scientific methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), which determines how satisfied site visitors are and what changes will have the greatest impact on key future behaviors.
With ACSI methodology, ForeSee Results provides Riverbed with a credible metric of customer satisfaction, both overall and for distinct site visitor segments.
“The technology that Riverbed sells their customers is intended to accelerate business processes, make knowledge workers more productive and cut IT costs,” said Larry Freed, President & CEO of ForeSee Results. “It’s crucial that Riverbed ensures its own site is easy to navigate for visitors to quickly find the content they’re looking for and effectively meets the overall needs of their web-savvy customers.”
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