SugarCRM Inc., a global provider of commercial open source customer relationship management (CRM) software, today announced the beta release of new reporting and wireless capabilities for SugarCRM. The new reporting and analytics engine provides SugarCRM users with improved insight into sales effectiveness and customer behavior. Revamped wireless capabilities deliver a SugarCRM user experience on mobile phones, including support for the BlackBerry(R) and iPhone mobile handsets.
"SugarCRM’s new wireless offering eliminates the traditional tradeoff between mobility and usability. Salespeople can now get the true Web-based experience of SugarCRM on their mobile phones," said John Roberts, CEO of SugarCRM. "Our new reporting analysis advances our product philosophy of making the complex simple by providing deep analytical and reporting tools in an easy-to-use interface."
In addition to analytical and mobile enhancements, SugarCRM has also strengthened data import features, enhanced the ability to create custom objects and modules with Sugar Module Builder, and introduced new tracking functionality which allows SugarCRM administrators to get a better view into system usage and performance.