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Pluris Hires Former Abacus Executive Chris McDonald as President
With significant senior leadership experience in marketing and direct marketing organizations, McDonald is one of the leading thinkers in applying technology, data, and analytics to improve direct marketing and advertising performance in the off-line and on-line worlds.
“Chris joins our company during a time of unprecedented growth and success and will be instrumental in helping us further capitalize on the increasing demand for integrated marketing services among leading marketers,” said Michael Caccavale, CEO of Pluris. “He has a consistent track record for outlining clear and innovative strategies and delivering results for clients. As companies in high growth markets increasingly rely on Pluris to launch multi-channel marketing initiatives that generate significant ROI, we look forward to having Chris round out the management team and help lead the company through its next phase of growth.”
Most recently, McDonald served as Executive Vice President and General Manager for Abacus, a division of Epsilon and formerly part of DoubleClick, Inc. He led the company’s business in North America, including the market-leading Business-to-Consumer and Business-to-Business cooperative databases and the database marketing analytics division. During his nearly five years at Abacus, McDonald drove significant revenue and market share gains helping the company surpass the $100 million milestone for total company revenue in 2004. The majority of this growth was the result of McDonald founding the Data Management division via an acquisition in 2003 and several complimentary organic growth investments. In addition, the company won three database marketing excellence awards from the NCDM for multi-channel database marketing solutions built for AOL and AT&T (formerly SBC).
Prior to joining Abacus, McDonald served as Senior Vice President of Corporate Development for TeleTech Holdings, Inc. and as the President of MBS Insight – a provider of database marketing and analytical solutions to the retail and catalog industry. In addition, he served at iXL as Vice President of Strategy Consulting, and several years at EDS in various roles including Account Management, Marketing Consulting, and Director of International Business Development for the dbIntellect Technologies business unit.
McDonald holds a Master of Science in Management from the Krannert Graduate School of Business at Purdue University and a Bachelor of Arts degree in History from the University of Colorado.
“Pluris has made a strong commitment to innovation and leadership in the marketing services industry by assembling the key pieces necessary to help leading brands leverage the power of deep customer insight to maximize their marketing ROI across the entire media-mix,” said McDonald. “I’m thrilled to be a part of a company that’s setting the industry agenda and look forward to helping Pluris deliver on all of its long-term business goals.”
