Samsung Earns No.1 Rank in Customer Loyalty for Seventh Time

Samsung Telecommunications America (Samsung) announced that for the seventh year in a row, the company has been recognized by the Brand Keys Customer Loyalty Engagement Index as No. 1 in customer loyalty in the cell phone category.

Since 2001, Samsung continues to be the only wireless handset provider to be awarded this honor for consecutive years.

The 11th annual national survey identifies brands that are best able to engage consumers by meeting or exceeding their expectations, which creates loyal customers. The report accurately predicts which products consumers are most likely to purchase over the next 12 to 18 months. In the cell phone category, consumer preferences were based on wireless phone design and performance.

"The Brand Keys Customer Loyalty Award is a significant honor because it is based directly on consumer feedback," said Bill Ogle, Chief Marketing Officer at Samsung Telecommunications America. "Winning this award shows Samsung makes great phones and connects emotionally as a brand."

Brand Keys is the only research consultancy in the world that specializes in customer loyalty, providing brand-equity measures that accurately predict future consumer behavior. Findings from the index rank brands based on those that consumers felt best met or exceeded their expectations and were most likely to demonstrate the highest levels of consumer loyalty and profitability over the coming two years.

"The Samsung brand has managed to find a niche for itself, where it means something beyond just 'electronic' equipment to the consumer," said Robert Passikoff, President at Brand Keys. "Customers remain loyal to brands that resonate with values and Samsung achieves this by providing products that resonate with the customer. A lot of brands don't have that connection."

Samsung Telecommunications America, a Dallas-based subsidiary of Samsung Electronics, researches, develops and markets wireless handsets and telecommunications products throughout North America.