com customer base as of October 31, 2007. Revenue and subscribers will be recognized as the service is delivered.
"When we were looking for a new way to manage our business information, Software-as-a-Service from salesforce.com was the clear choice," said Peter Coleman, COO at ThinkEquity. "We have users around the globe, and Salesforce provides quick and easy access to all the information they need to be successful."
ThinkEquity selected the Salesforce on-demand CRM service for its flexibility and ease-of-use to drive adoption, and the ability to extend the solution using the customization and integration capabilities inherent in the Force.com platform. ThinkEquity leveraged the flexible development platform to build custom solutions for marketing, sales, research, wealth management and equity venture services that meet its particular business needs. In addition, the company built custom business tools, including a portfolio tracking feature and a calendaring function that manages invitations to company events and regional shows. Putting these functions within Salesforce enables ThinkEquity to better manage and track salesperson productivity, event ROI and the various ways the company interacts with customers.
"We've enjoyed the flexibility and ease-of-use that Salesforce provides, and now have greater insight in to our business," added Coleman. "Salesforce had made us both more efficient and more agile which, in turn, is helping us leverage market opportunities to increase our profitability."
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