Silverpop Makes Targeting Easy with Coremetrics LIVEmail 2.0 Integration

Silverpop is among the first email service providers (ESPs) to provide support for the LIVEmail 2.0 interface. The offering enables email marketers to automatically target individuals with the right offer at the right time.

“This integration allows clients to enhance their ability to measure the effectiveness of specific campaigns and continually increase relevancy,” said Silverpop CEO, Bill Nussey. “By working together with Coremetrics, Silverpop can provide marketers with insights across the entire lifecycle of their online marketing programs, from click-through to conversion.”

As a result of the integration, Silverpop and Coremetrics customers can simply click a button to exchange unique visitor behavioral data in a well-defined, fully integrated format. Marketers can then trigger automated emails when site visitors take specific actions such as abandoning shopping carts, conducting site searches or making product purchases. In addition, when a recipient responds and takes any kind of action on the site after viewing an email, data is sourced back to Coremetrics for analysis, giving marketers information that can help them improve campaigns over time.

“LIVEmail 2.0 makes it easy for marketers to integrate their targeted email campaigns with qualified group and individual behavioral data,” said John Squire, senior vice president, product strategy and general manager, marketing services at Coremetrics. “This combination is key to relevant marketing and we have noticed a considerable impact for our customers in the short time LIVEmail 2.0 has been available. We count Silverpop as a trusted partner, and look forward to helping their clients realize substantial benefits from this integration."

Silverpop currently has several clients participating in the LIVEmail 2.0 launch program. In addition, LIVEmail 1.0 users can be upgraded to take advantage of the new functionality of the latest release.