Comres Appoints Broadsystem to Emergency Telephone Polling Task

ComRes, one of the UK’s leading polling and research consultancies, has appointed integrated multi-channel communications specialist Broadsystem to undertake an emergency telemarketing campaign on behalf of a town residents action group.

The project was briefed, quoted and signed-off by ComRes within a matter of hours following a non competitive pitch, based on the company’s knowledge of Broadsystem’s expertise in this area.

Despite the short notice and impending weekend, Broadsystem was able to select, train and deploy a team of eight advisors to undertake outbound calling immediately, to inform residents of a local town development.

The exercise aims to educate town residents of the nature and potential impact of a new development, and mobilize them to contact their local councilor to campaign against it.

Greig Baker, Research Director, ComRes said: “Against a tight deadline, Broadsystem promised and has subsequently demonstrated its ability rapidly to deploy highly trained and motivated staff on our behalf. Early results suggest they have also delivered a high quality of service with contact and conversion well ahead of target.”

Caroline Worboys, chief executive, Broadsystem, commented: “We are delighted to be able to help ComRes with this project. Broadsystem has a long established track record of success in the rapid mobilisation of high-volume, high-quality inbound and outbound telephone resources to help organisations in the public and private sectors provide customers with exceptional brand experience in emergency situations.”