Coremetrics Rolls Out Tailored SMB Solutions

Coremetrics, a provider of marketing optimization solutions, announced the availability of 'Coremetrics SMB Solutions' online marketing packages, enhanced specifically to fit the needs of Small and Medium Businesses (SMBs).

The announcement follows the many successes of SMBs already leveraging Coremetrics' online behavioral data and marketing solutions to maximize the performance of their online channels. Companies such as Avvo, B&H Photo Video, Cyberguys, Eckler's, eImprovement.com, Gospel for Asia, Movie Goods, Performance, Inc. and Upbeat represent the fastest growing segment of online businesses today, and are using Coremetrics to drive increased ROI for all marketing channels.

"We have an aggressive goal to double our online sales," said Nicholas Fox, president of eImprovement.com, LLC, one of the most popular privately owned e-commerce specialty home improvement retailers. "We got a taste of the benefits that can be gained through analytics when we implemented Google Analytics, but we quickly outgrew that service. Coremetrics gives us tools that match our aspirations -- allowing us to optimize our cross sell, drive targeted emails, and integrate with our affiliates -- tools that allow us to out-perform competitors that are several times our size."

Coremetrics SMB Solutions are specifically designed for the unique requirements of small and medium businesses. Tools like industry templates and resources such as implementation engineers enable clients with limited in-house resources to get up and running quickly, for rapid return on investment. Easily customizable dashboards provide decision-makers with information that leads to faster, more intelligent decisions. Questions such as, "which advertising campaign or medium is working for us?" and "what content drives the most conversions?" are easily answered by a wide selection of pre-built reports.

Coremetrics automates many processes, such as feeds to email partners, allowing marketers to spend more time on strategy and less on tactics. "Performance Bicycle sees benefits from our association with Coremetrics not only online, but in brick and mortar as well," said Peter O'Reilly, marketing director for Performance, Inc., a bicycle mail order company. "Due to vendor restrictions, some brands only allow us to sell their bikes in our stores, but through Coremetrics LIVEview -- which allows us to view metrics on our site within a Web browser --we were able to see that our customers browse bikes online before coming into the stores to make a purchase. Based on the insight we gained from Coremetrics, we are currently in the process of adding a 'retail only' page to Performancebike.com. Soon we will be able to show our retail assortment online, in order to better serve our customers."

"Small companies have the advantage of being nimble enough to quickly utilize and benefit from the latest technology trends," said John Squire, senior vice president of product strategy at Coremetrics. "Our SMB clients are often the leaders in adopting advanced marketing applications, like cross sell and upsell, behavioral targeting and marketing attribution management. Using technology to respond to customer behavior is allowing them to compete effectively with much larger companies. There's no question that digital marketing optimization is propelling their growth."