Yellow Pages Singapore Integrates eStara’s Click to Call technology within its Comprehensive Online Bilingual Directory

“As the leading directory in Singapore, it is important for us to offer the latest features and strategies to continue to be the guide of choice for users seeking precision searches and advertisers targeting to connect with our pool of ready buyers,” said Yellow Pages Singapore’s Vice President of Digital Media and Customer Management Chris Rogers. “eStara’s Click to Call technology bolsters our already strong advertiser tool box and provides us with a differentiator that will help drive our ROI for customers’ business listings.”

Using Voice Over IP (VoIP) technology, eStara’s Click to Call allows online browsers to speak through their PC, or enter in their phone number for an immediate callback to a mobile or landline telephone, and connect with Yellow Pages Singapore advertisers. Enabling this rapid, interpersonal contact is proven to increase the likelihood of a sale and drive online revenues for online directory advertisers.

To reinforce YPS’ mission in connecting ready buyers to advertisers, the service will be known as Call Connect and is available on Internet Yellow Pages via upgrade options to current clients and through its annualized advertising packages to new customers.

“As the leader in a blossoming Internet-driven economy, Yellow Pages Singapore recognizes the value in delivering new conversion tools to their customer base. eStara’s Click Suite for Local Search, featuring Click to Call, helps track ad effectiveness for IYP publishers,” eStara CEO John Federman said. “When connecting buyers and sellers, the power of person-to-person voice interactions is second to none for converting multichannel sales.”