Major Pharmaceutical Company Awards Contracts to Skura Corporation and Blue Diesel
Skura Corporation, provider of next generation software solutions for Closed-Loop Marketing in the Life Sciences industry, is partnering with Blue Diesel, an inVentiv Health company and a healthcare agency, to dramatically improve the sales and marketing effectiveness of a top pharmaceutical brand.
SFX Viewer™, running on Tablet PC technology, is being deployed to improve the return on investment (ROI) of the brand's sales force. Blue Diesel will create multimedia presentations designed to turn a traditional pharmaceutical sales call into a highly effective educational experience for physicians resulting in better message retention and drug knowledge.
Skura next generation Closed-Loop Marketing is the most advanced sales/marketing
business process available to enable pharmaceutical and Life Sciences product manufacturers to eDetail the right physician, with the right multimedia message, at the right time. Face time with physicians is improved, as well as sales force retention levels, including several other efficiencies that result in a measurable ROI.
“Skura Corporation was chosen because of our demonstrated experience and domain expertise with Oracle/Siebel CRM systems,” said Jeff Wessinger, President of Skura Corporation (Products Division). “eDetailing solutions, like SFX Viewer, work with CRM systems seamlessly, delivering remarkable cost savings and reduced technology requirements. Our client wanted a system that was easy to use and that provides the ability to quickly load files, such as new marketing material and medical reprints. Of equal importance, the creative agency selected by our client required a software platform that is ‘user friendly’ and flexible in order to integrate creative content quickly and deliver ‘customized’ presentations based on the latest data provided by the client’s Oracle/Siebel CRM system.”
"In this age when physicians are so pressed for time, they want information that is relevant to their practice and easy to understand – and they want it quickly," said Kelly Gratz, president of Blue Diesel. "We're looking forward to partnering with Skura on this project. Together, we'll provide an interactive solution with dynamic product content that will enable the sales force to be more effective and the physician to be better informed."
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