CopperKey Boosts Sponsorship Horsepower for ARCA RE/MAX Stock Car Racing Series with BizFusion(TM) Predictive Marketing Software

In a move that promises to add enhanced marketing research and analytics horse power to the excitement of motorsports sponsorship, CopperKey Inc. has partnered with ARCA to offer BizFusion(TM) predictive marketing software to ARCA RE/MAX Series sponsors. The BizFusion(TM)/ARCA partnership comes via the relationship forged between ARCA and Main Event Marketing Group this past November.

BizFusion(TM), a proprietary software-based methodology program, brings an affordable and measurable way to target customers and prospects for motor sport-related direct marketing campaigns. BizFusion(TM) is an automated, Web-based enhanced marketing and analytics service anyone can use. Direct marketing organizations can use it to super-charge customer and prospect data for measurable increases in customer acquisition, up-sell, and cross-sell campaigns. BizFusion(TM) offers the fastest, most effective way to target existing customers and find new, targeted prospects ready to do business.

"Motorsports sponsorship is moving fast from passive sponsorship like logo placement on the track and vehicles to active direct marketing campaigns that take advantage of racing's excellent demographics for big-ticket and premium purchases," says Mike Vrh, CopperKey's Vice President of Sponsorship Analytics. "BizFusion(TM) provides a marketing portal approach and technology that all participants in the ARCA RE/MAX Series can take advantage of. ARCA can now articulate a sponsorship activation strategy to existing sponsors and potential new sponsors that has potential to account for every dollar invested in the series."

BizFusion(TM)'s program goes beyond typical customer data filtering and leverages attributes from enormous third-party business, consumer and financial industry databases. BizFusion(TM) easily and affordably provides new insights on customers and prospects within minutes.

"We cannot be more pleased to be bringing a valuable cutting edge software product like CopperKey's BizFusion(TM) to the ARCA RE/MAX Series," states Daren Havens, Marketing Director of ARCA. "The emergence of affordable predictive modeling that can be accessed via the Web through a self-service portal will change how motor sports sponsorship is sold and activated. CopperKey's BizFusion(TM) will allow the ARCA RE/MAX Series, its promoters and teams a new and intelligent way to present sponsorship investment to our series' sponsors."