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E-Mail Marketing Authority Ranks Lyris Technologies High in Overall Business Value and Market Suitability
Lyris® Technologies, provider of email marketing solutions and a subsidiary of J.L. Halsey, has announced that it was ranked high in both overall business value and market suitability in the “E-mail Marketing Buyer’s Guide, 2006: E-mail Service Provider Evaluation” published by JupiterResearch, a leading authority on the impact of e-mail marketing.
Additionally, JupiterResearch applauded Lyris for its “number of enhancements to ListManager including improved navigation, split testing, a Flash-based reporting dashboard, and the ability for marketers to define engagement metrics that act as a barometer for the health and quality of any mailing list,” stated the report.
“We are very pleased by the positive results of this report,” states Dave Dabbah, Director of Sales and Marketing, Lyris Technologies. “Adding features such as our Yahoo map overlay increase a marketer’s ability to fully execute on their e-mail marketing strategies through a geographic mapping system.”
