ACT! by Sage Integrated With Swiftpage Add-On Solution Helps Internet Marketing Company Convert More Prospects To Customers

Sage Software has announced that ROI Rocket, a performance-based Internet affiliate marketing network, has integrated the ACT! by Sage contact and customer management solution with Swiftpage, an ACT! add-on solution that provides enhanced e-mail campaign features. ROI Rocket is using prospect contact data organized in ACT! for e-mail campaigns that are monitored with Swiftpage features, which return statistics including click-through rates and lead rankings into the ACT! database for ongoing marketing campaign analysis. ROI Rocket has significantly increased its prospect-to-customer conversion rate and revenue using this integrated solution.

ROI Rocket www.roirocket.com operates a pay-per-action network that connects Internet advertisers with Web content publishers who are willing to promote advertisers’ offers for a pre-determined commission. ROI Rocket’s innovative tracking technologies and proprietary affiliate management techniques identify valuable sales channels and track promotional arrangements between more than 7,500 advertisers and publishers in its network, ensuring that publishers are paid on a performance basis per action or sale their sites generate for each participating advertiser.

“ACT! helps us segment our affiliate advertisers and publishers by industry which has improved our ability to attract and do more business with these organizations, who are our customers,” explained Matt Frary, ROI Rocket CEO and co-founder. “Using Swiftpage e-mail campaign features with ACT! allows us to send a higher and more targeted frequency of Web banner advertising offers to our affiliates. We can track who opens and reads the e-mails to determine which of our offers will most likely be attractive to them in the future. Deploying this system has significantly increased our revenue.”

ROI Rocket uses the e-mail campaign segmentation data provided by Swiftpage in ACT! to prioritize sales opportunities based on client interests. Sales representatives use ACT! to track history of conversations with prospects and customers as well as to convert leads to closed sales using opportunity management features.

Swiftpage is the first online e-mail system for marketing and sales that is fully integrated into ACT!. Users can send up to 100,000 e-mails at once and are provided with detailed and graphical reporting at the contact level including metrics such as who opened an e-mail, how many times they opened an e-mail, which specific links were clicked on, etc. This data can be viewed online as well as in ACT! where users can associate rankings with leads.

“When ROI Rocket selected ACT! as their system of record, we were immediately able to streamline and improve their e-mail marketing processes by integrating Swiftpage functionality,” said Dan Ogdon, marketing director for Swiftpage. “ROI Rocket’s online advertising market is consistently seeing new competitors as barriers to entry in the online advertising market are lowering. Swiftpage and ACT! are providing the company with a technological advantage that allows it to efficiently keep in touch with its customers on a regular and highly targeted basis.”