CopperKey Launches Bizfusion Prospector Predictive Marketing Software

Phoenix-based CopperKey Inc. is showing two new versions of its Bizfusion predictive marketing software – Bizfusion Prospector software-as-a-service and Bizfusion for Salesforce.com – at the Direct Marketing Association’s annual conference and exhibition (DMA06) in San Francisco.

Available now, Bizfusion Prospector is an automated, Web-based predictive data modeling service anyone can use. Direct marketing organizations can use it to super-charge customer and prospect data for measurable increases in customer acquisition, up-sell, and cross-sell campaigns. Bizfusion Prospector offers the fastest, most effective way to target existing customers and find new, targeted prospects ready to do business.

Bizfusion Prospector’s proprietary, software-based methodology goes beyond typical customer data filtering and leverages attributes from enormous third-party business, consumer and financial industry databases like Experian, a leader in the information industry. Bizfusion Prospector easily and affordably provides new insights on customers and prospects within minutes.

As a member of the Salesforce.com AppExchange Development Network, CopperKey is also giving demos of Bizfusion for Salesforce.com at DMA06. CopperKey has made using Bizfusion predictive marketing software as easy as downloading a song or buying a book online for Salesforce.com customers. Like every AppExchange service, with just a few clicks Bizfusion can be installed into the Salesforce.com environment, then delivers customer acquisition and up-sell results immediately.

“Bizfusion Prospector and Bizfusion for Salesforce.com is state of the art software that makes best use of customer and prospect data in direct marketing campaigns,” says CopperKey’s CEO David Castillo. “Bizfusion delivers predictive modeling analysis in minutes or hours that would take human analysts days or weeks to produce.”