White Papers      Webinars  Search

Register for our newsletter:

With its continued growth, the company found it needed a CRM solution that could provide visibility into employee activities and enable detailed lead and opportunity management for its clients. Historically, during the course of its business activities, Vendere was called upon by clients to use various CRM systems. The company ultimately decided to standardize on a single system and chose SageCRM.com, among the alternative solutions with which it was familiar, to manage its own business processes and streamline the outsourced services it offers clients.

“SageCRM.com offered the usability and customizations that Salesforce.com, NetSuite and Microsoft CRM could not provide us,” said Sean O’Neil, vice president for Vendere Partners, Inc. “Thanks to these capabilities, we have been able to achieve a ten-fold return on our investment in just one year. We were also able to add a new source of revenue to our business which was an unplanned and additional benefit of our SageCRM.com implementation.”

Customizations Extend CRM Value

Vendere worked with Ascendix Technologies, a Sage CRM Solutions business partner, to customize SageCRM.com for its targeted account and solution selling methodologies. Ascendix also helped customize inside sales pipeline capabilities that managers use for lead generation, qualification and client campaign tracking.

“Vendere wanted something that was easy to use, and SageCRM.com was the perfect fit because it offers simplified database configuration and administration,” said Wes Snow, president for Ascendix. “Rather than changing Vendere’s business processes to fit the technology, we were able to help the company tailor SageCRM.com to support its preferred workflow. They were up and running in a week.”

SageCRM.com data mining and reporting capabilities have helped Vendere increase revenue by adding new competitive information tracking services. Industry marketing and product-specific information collected from lead generation and sales calls are packaged into custom reports that Vendere sells to organizations seeking market intelligence, creating an additional revenue stream for the company.

Vendere also uses SageCRM.com to generate reports that include sales conversation notes detailing why a prospect was or was not interested in a client’s product or service. The information is analyzed to make sales scripting and process adjustments for unique selling situations.

"The ROI Vendere has achieved using SageCRM.com is outstanding,” said Bob Neeser, vice president of sales for Sage CRM Solutions. “Just as important is the continued value that will come from using CRM to improve all aspects of Vendere’s customer interactions. These additional benefits include increased revenues, reduced operating costs and longer lasting customer relationships."