Eloqua Corporation Secures $12.8 Million in B-Round Venture Funding

"Bay Partners and JMI recognize that there is an accelerating change underway in the marketing world as businesses transform customer acquisition into a measurable and repeatable process," said Mark Organ, CEO and co-founder of Eloqua. "Eloqua has been at the forefront of this change and expects to strengthen this leadership position by making it even easier for customers to produce qualified sales leads in an increasingly competitive marketplace."

"Eloqua has brought accountability to the forefront of business-to-business marketing and transformed the way marketing and sales teams work together to achieve maximum results," said Neal Dempsey, managing general partner of Bay Partners. "The broad applicability of its unique demand generation offering across industries and the company's tremendous success and growth over the past year have created a strong base for expansion. We look forward to working with Eloqua as they bring the company and the art and science of demand generation to the next level."

"We are true believers in Eloqua. Since our original investment a year ago, the company has solidified their leadership position in the marketing automation space," said Bradford D. Woloson, general partner of JMI Equity. "Eloqua's strong management team has driven impressive performance in the past year: year-on-year growth of 100%, a rapidly expanding customer base, and new offices and operations to address what we see as a significant market opportunity."

Eloqua Conversion Suite is the industry's leading integrated demand generation platform for businesses that expect measurable results from their marketing efforts. An on-demand solution, Eloqua Conversion Suite automates and integrates the key sales and marketing functions of email, direct mail, website analytics, campaign analytics, and sales force automation to improve the quality and quantity of sales leads, eliminate waste and accelerate the entire selling process.