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Allegiant and Loyalty Lab Enter Alliance
The Allegiant Group, Inc., a loyalty marketing and management company, has announced the formation of a strategic alliance with Loyalty Lab, Inc., provider of on-demand customer relationship management. Under the alliance, Allegiant will provide program development, management and marketing expertise to Loyalty Lab clients. Loyalty Lab will provide its CRM platform to Allegiant’s loyalty clients.
“We are excited about the value the alliance brings to both companies. Loyalty Lab’s CRM suite provides Allegiant a world-class platform that will enable us to design and manage more innovative loyalty programs for retailers and service companies.
Loyalty Lab is the latest of a number of companies to partner with Allegiant. Nine other companies are in partnership with Allegiant including: Shift Global, Loyalty Research Center, Customer Asset Consulting Group, FiSite Research 121 Marketer, Bullseye Marketing Group, Profitable Projects, Hendricks Consulting, Top Gun Sales Performance System. Allegiant also offers best-in-class reward currencies. Its reward certificates and stored value cards are accepted nationwide for purchases and experiences in categories such as retail, travel, dining, movies & entertainment, sports & leisure.
Allegiant members and partner companies have experience in numerous industries with a Who’s Who list of B2C and B2B clients including: Time Warner, Titleist Golf, The Limited, Panasonic, Bacardi Global Brands, American Express, E-Trade, MBNA America, Philips Electronics, The Prudential, Exxon/Mobil, Unilever, General Electric, Walmart, Bank of America, Sears, Cummins Engines, Miller Brewing, Best Buy, Ford Motor Co., Hershey Foods, US Bancorp, Goodyear, Macy’s, AT&T, McDonald’s, Aetna, Procter & Gamble, Allstate, Home Depot and many more.
Allegiant now has members, representatives and alliance partners in ten principal U.S. cities. Headquartered in Cincinnati, it serves clients throughout the U.S. and abroad.
