VerticalResponse's Use of Salesforce.com’s AppExchange is a Success

“VerticalResponse's integration into Salesforce was a critical component of eCornell's decision to choose their solution,” said Ross Pearo, Vice President of Marketing and Business Development at eCornell. “We originally chose Salesforce because its on-demand delivery model matched our own, so being able to access VerticalResponse through Salesforce was extremely important. That, combined with access to good metrics, high-quality deliverability, and no long-term contracts confirmed this was a good choice.”

VerticalResponse for AppExchange customers also benefit from customizable query options that let users instantly create mailing lists of any size, at any time — from right within Salesforce. The solution also offers the ability to track and update post-launch statistics. By providing a fully-integrated, closed loop solution, VerticalResponse has extended salesforce.com’s mass email capabilities and demonstrated the kind of sophisticated solutions enabled by the AppExchange platform.

“VerticalResponse for AppExchange extends the power and scope of salesforce.com's mass mailing functionality without sacrificing its intuitive quality," said Maryann Najmola, Senior Database Administrator at CIGNA International Expatriate Benefits. "Being able to access VerticalResponse through the AppExchange made the decision even easier. It was a snap to deploy right into our Salesforce implementation, and we began to see a positive impact on our campaigns immediately.”

In addition to boosting ROI for customers, VerticalResponse for AppExchange enhances list management capabilities by allowing users to instantly create targeted lists comprised of both Leads and Contacts.

“Unlimited mailing lists and no contract, pay-as-you-go pricing were more than enough to win us over,” said Mark Schwartz, Executive Vice President for Articulate. “But the ability to query Leads and Contacts and update post-launch statistics into the Lead, Contact and Reports area of our Salesforce account has been extremely valuable for us.”

“We’ve experienced a tremendous surge in leads during January, February and March, and our AppExchange integration has been instrumental in that growth,” said VerticalResponse CEO Janine Popick. “As a distribution channel it has been incredible — we have developed a lights-out process so that customers can evaluate, purchase and deploy our solution without requiring live contact. I would highly recommend that any independent software vendor (ISV) evaluating how best to develop a channel or monetize a new solution look very closely at the AppExchange.”

“VerticalResponse has seized the momentum and opportunity that the AppExchange represents,” said Marc Benioff, chairman and CEO, salesforce.com. “The success that VerticalResponse is achieving demonstrates the incredible appetite for on-demand solutions among customers of all sizes. They are an excellent example of The Business Web at work.”

VerticalResponse for AppExchange is one of more than 200 applications created by salesforce.com, its customers and partners now available on the salesforce.com AppExchange, the world’s first on-demand application platform. AppExchange provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM. AppExchange enables all of these on-demand applications to be easily shared, exchanged and installed with one click into any salesforce.com account.