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On the sales side, the company needed a flexible solution that offered robust support for multiple sales processes and flexible automated lead management. They also needed to get up and running on a customer support solution right away to ensure that their fast-growing customer base was well taken care of. Junxion turned to Entellium because it was the most complete, user-friendly solution at a very affordable price-point.

"Entellium's features are very competitive, especially for the price. What sealed the deal is that Salesforce.com didn't offer us a Service Level Agreement and insisted on a long-term contract, and to us that wasn't very 'service' oriented," said Lynn Shivley, Junxion's vice president of sales. "Entellium's flexible monthly business terms, free 24/7 support and detailed Service Level Agreement made this an easy decision as it removed 90% of the risk going in. And their free support after the sale has been fantastic."

Entellium develops CRM applications that are focused on making the daily lives of sales, service and marketing employees easier, with advanced automation features not found in any other hosted CRM solution. The company's PRO-Activity Release was based on more than 43,000 hours of usability research, with the result being the most user-centric CRM solution on the market today. In addition, Entellium's CRM suite has a lower total cost of ownership than Salesforce.com's Professional and Enterprise Editions.

Entellium offers many industry-first automation capabilities for a number of tasks that are still manual in other solutions. For example, Entellium's Report Automator(TM) lets users configure any report so that it is automatically generated and distributed at certain dates and times -- or in specified intervals -- in HTML or Excel format with up-to-the-minute customer data, enabling managers to focus on analyzing the reports, not running them.

"Junxion's deployment is a great example of how a high-growth SMB company can solve enterprise-class problems quickly while allowing their IT resources to focus on their core products and systems" said Natalee Roan, Entellium's Chief Marketing Officer. "Most hosted solutions are focusing more on enterprise customers. They say they want SMB customers, but who is going to get the best after-sale attention -- the account with 1,000 seats or an account with 50 or less? That's why Entellium is dedicated to the SMB market -- their needs are different and we understand what it takes to help small businesses succeed."

Last year was a banner year for Entellium. In August, Entellium received top scores for usability, customer service and price in a head-to-head review by the venerable Network Computing Magazine, which reviewed six top hosted CRM providers. In this review, Entellium's $60 PRO-Activity Release landed in a virtual tie with Salesforce.com's $125 Enterprise Edition. Earlier in the year Entellium received top scores from Forrester Research, a leading analyst firm, in usability and cost in the 2005 Forrester Wave report: Hosted Sales Force Automation(1).

Entellium also received a perfect 5.0 score for its free global support which includes live training and 24/7 live chat over the web. In September, the company announced a 5,000 seat deal with Allied Home Mortgage (one of the largest hosted deals ever) and days later received a Market Leader Award from CRM Magazine for its achievements in 2005 as well as its promise for the coming year. In October, the company was honored by analyst group Frost & Sullivan with its annual Customer Service Leadership Award for the CRM provider who best delivers outstanding service.

(1) The Forrester Wave: Hosted Sales Force Automation, Q1 2005, L. Herbert (with Erin Kinikin and Jessica Harrington), March 31, 2005.