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Bank BPH Selects Teradata Customer Relationship Management Solution

Bank BPH Selects Teradata Customer Relationship Management Solution

Teradata, a division of NCR Corporation, announced that Bank BPH, the third largest bank in Poland, has deployed Teradata CRM, a customer relationship management software solution, to build event-based campaign management capability and to enhance business performance.

The installation went live in 2005, when the Teradata Professional Services team implemented the solution on a Windows platform. The solution has significantly increased marketing results within a few months.

The Teradata Campaign Manager allows parallel management of many marketing campaigns. With Teradata CRM, the bank segments customers and defines events for each of the segments that prompts BPH to contact a customer. The first marketing campaign started in June 2005.

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What features are you looking for in a CRM Solution?
Lead tracking/management     Marking campaign tracking and reporting
Contract tracking/management Call center tracking and reporting
Sales pipeline forecasting/analysis
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When do you need to have a CRM solution in place?
Since that time, several events have been defined and incorporated in the system.

The Teradata CRM solution is supported by the Teradata® Warehouse. Teradata Warehouse Miner, the data mining application, helps BPH to better understand customer banking behavior, including predictive modeling for its lending program. To support this capability, customer data is extracted from operational systems and other data sources and is loaded into the marketing data repository where it is analyzed. In addition, the reporting provided by Business Objects is a part of the solution package.

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