MicroStrategy® Incorporated, a worldwide provider of business intelligence software, announced that Vestmark, an enterprise software company providing managed accounts solutions to the financial services industry, has entered into an OEM agreement with MicroStrategy. Vestmark has embedded MicroStrategy technology into its Managed Accounts Analyzer solution, enabling clients to report on and analyze sales of their investment products across disparate distribution channels.
Using MicroStrategy, Vestmark’s clients can collect, analyze, and report on their investment product data. Vestmark’s Managed Accounts Analyzer with MicroStrategy enables investment managers to drill into data and analyze it by product, sponsor firm, date, account activity, geographic region, and other key metrics. Vestmark’s clients use this valuable information to monitor the sales of their investment products and to make more informed decisions related to marketing strategies and profitability.
“We chose MicroStrategy over the other solutions because its Web interface is the most advanced thin client Web solution we have seen,” said John Lunny, COO of Vestmark. “Vestmark’s solutions help our clients attract new assets, reduce operational costs, and increase the overall profitability of their managed accounts business. MicroStrategy’s innovative and flexible technology makes them a great partner and provides our clients with the complex analytical capabilities they require.”
“We are excited to be part of Vestmark’s sophisticated Managed Accounts Analyzer solution for the financial industry,” said Shankar Ganapathy, MicroStrategy’s Vice President of Channels. “MicroStrategy’s analytical richness and intuitive Web interface are well-suited to provide Vestmark’s clients with the detailed analysis of granular-level data they require to make knowledgeable decisions about their investment products.”
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