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Responsys Announces Interact 5.5 for Email and Web Analytics Integration
Responsys, a premier provider of on-demand email and lifecycle marketing solutions, announced the release of Responsys Interact 5.5, the latest version of the company's email marketing automation software. With enhanced web analytics integration and built-in support for the leading web analytics vendors, including Coremetrics, Omniture, WebSideStory, and WebTrends, Responsys Interact 5.5 makes it even easier for marketers to integrate their email and web-based marketing efforts for improved ROI.
Leading web analytics solution providers and other thought leaders from the web analytics industry joined Responsys today in an interactive online dialogue to discuss the benefits of combining email marketing and web analytics.
"There's a growing need for marketers to get much more relevant, especially in the email channel," said Bryan Eisenberg, chairman of the Web Analytics Association and co-founder, Future Now, Inc. "And one of the better ways to do this is by leveraging website behavioral data to drive highly targeted marketing programs. It's great to see leaders like Responsys paving the way to making these types of campaigns a reality."
The extraordinary value gained by integrating email marketing and web analytics has become evident over the past year, with the early adopters reporting significant improvements in revenue, net profit, and overall marketing ROI. In fact, JupiterResearch reported a nine times revenue improvement over broadcast campaigns in its 2005 report, "The ROI of Email Relevance."
Many of the leading web analytics vendors and email service providers have performed initial integrations to accelerate time to value for customers. With the release of Interact 5.5, Responsys takes the integration even deeper, offering simple yet powerful out-of-the-box support for the leading web analytics solutions.
"Leveraging our industry-leading LIVEmail application, several joint Coremetrics-Responsys customers are already realizing significant ROI from highly targeted email campaigns," said Joe Davis, president and CEO of Coremetrics. "With Interact 5.5, Responsys is taking this integration to the next level by making it even easier for marketers to segment and personalize email campaigns."
"We've seen WebTrends customers quadruple email marketing revenues by fully integrating their email and web analytics, which, as respective market leaders, makes us particularly excited to partner with Responsys on this web analytics gateway integration," said Greg Drew, CEO and president, WebTrends Inc. "With Responsys Interact 5.5 and WebTrends accurate analytics, even more marketers will be able to easily and precisely develop targeted offers that accelerate their email marketing results."
"We're very excited to work with Responsys to offer an integrated web analytics and email marketing solution to our expanding base of joint customers," said Rand Schulman, CMO of WebSideStory. 'Responsys Interact 5.5 offers industry-leading web analytics integration capabilities that make it easier than ever to manage, track, and deliver multi-stage campaigns."
Delivering "more open integration than any other vendor in the (email marketing) space," according to the December 2005 Forrester Wave: Email Marketing Service Providers, Q4 2005, Responsys Interact also integrates easily other custom web analytics and enterprise systems to enable the leverage of customer data from any source for improved message relevance and ROI.
Key Features in Responsys Interact 5.5
Responsys Interact 5.5 provides a powerful combination of new and enhanced features, including:
- Next-generation web analytics integration, with seamless connectivity to leading solutions from Coremetrics, Omniture, WebTrends, and WebSideStory.
- New support for Short Message Service (SMS) campaigns: Email marketers can now send mobile text message campaigns in batch mode, or trigger them to automatically alert and notify people based on individual lifecycle events. Dynamic content personalization is fully supported.
- Enhanced language support: International marketers gain new translations for email footers and response pages, with support for 16 languages, 10 character sets, and UTF-8 encoding.
- Improved security: Administrators can enforce a desired level of password strength for all users across all accounts.
"For sophisticated marketers who want to significantly improve the results of their email programs, it is critical that they add web analytics and web site behavioral targeting to the mix," said Scott Olrich, CMO of Responsys. "With Responsys Interact 5.5, we are delivering the most advanced marketing platform for enhanced web analytics integration capabilities. This powerful combination proves invaluable for increasing email marketing effectiveness and bottom line results."
