MicroStrategy Ranked #1 in Customer Loyalty, According to The OLAP Survey 5

The OLAP Surveys, conducted annually by industry analyst Nigel Pendse and Survey.com (http://www.survey.com/olap), are the most comprehensive independent surveys of the BI market space and products. This year’s survey, The OLAP Survey 5, is the most extensive, compiling the BI experiences of 2,100 organizations across 95 countries.

According to The OLAP Survey 5, customer loyalty is an indication of how satisfied a customer is with a vendor’s products and services and is a crucial factor in vendor success. A loyal customer is defined as one that continues to use existing applications; purchases additional software to deploy existing applications more widely; uses the product in preference to others when implementing new applications; and favors the product if there is ever a demand to reduce the number of BI suppliers.

The products reviewed in The OLAP Survey 5 in rank order were:

BI Vendor	Customer Loyalty Rank	Overall Loyalty Score
MicroStrategy	1	81%
Applix TM1	2	80%
Microsoft AS	3	77%
Hyperion Essbase	4	74%
MIS Alea	5	72%
SAP BW	6	72%
Cognos PowerPlay	7	72%
Business Objects	8	51%
Oracle Discover	9	50%
Oracle OLAP Servers	10	48%

“For the second consecutive year, MicroStrategy had the highest customer loyalty of any of the products reviewed,” reported Nigel Pendse, author of The OLAP Survey 5. “The results confirm that well-known vendors, who have pursued a growth strategy based on acquisitions aimed at covering the entire BI spectrum, have poor customer loyalty; whereas MicroStrategy, which has concentrated on a single product architecture and has grown organically, came out on top. The fact that MicroStrategy was rated number one suggests that many of its customers see no alternative to the product.”

"We are delighted that our customers have, once again, indicated their strong loyalty toward MicroStrategy products and services,” said Sanju Bansal, MicroStrategy’s COO.